I have a lot to say, but in the spirit of what I’m about to tell you, I’ll keep things succinct.

First, I’m very busy. If that sentence was written in Spanish, it would use the verb ser, not estar. Right now, I’m busy with my internship, my campus extracurricular involvements, trying to spend meaningful time with my family, and of course, Cath in College. Come September, those variables will change, but I can guarantee that my limited free time will remain constant. That’s what happens when you have a lot of things you deeply care about 🙂

Second, I’m still figuring out this blog thing. I feel like what I like to imagine Thomas Edison felt like when he tried creating lightbulb filament with cardboard and egg shells. It’s not a perfect analogy, but there’s no way I’m going to compare myself to Mark Zuckerberg right now. *wink*

I’m smack dab in the middle of my experimental phase. Or for those who constantly insist on speaking Startup, I’m iterating. Whether you notice or not as a reader, I’m always trying something new, seeing how I like it, seeing how YOU like it, and then deciding whether or not it’s worth trying again. Sometimes I get a green light, a signal either in the form of likes or comments that yes, this was a good idea. Gold star. Other times, my ideas fall flat on their face. Oh well.

For example, I posted my first video Q&A on a whim from my hotel room in Konstanz, Germany. That video consequently blew up reader engagement. I watched on, gawking, as the ask.fm inquiries skyrocketed from a steady 1-2 messages per week, to a whopping 40-50.

Green light. Keep going.

Next iteration: Grouping questions together by category and addressing general topics as opposed to specific inquiries. A lot of you had questions about avoiding the Frosh 15, so I came up with the FF2FC campaign. I waited for another green light.

No such luck.

That much isn’t a big deal. I tried, the concept failed (mostly), and now I’ll just move on to the next idea. (Lord knows I have hundreds more.) Except I can’t, really. Why? Because I made a stupid move and committed to a full, two-week campaign, complete with several guest posts and *gulp*… five videos.

I made a stupid move and committed to a full, two-week campaign, complete with several guest posts and *gulp*… five videos.

I have no idea what I was thinking. I must have just been excited about seeing so many people getting involved on the site that I wanted to dive in head first, but didn’t know the most engaging, efficient or effective way to do that. You live and you learn.

But now there’s still another full week left in the campaign, readers aren’t as interested anymore, (I’m not interested anymore), and the window of time before NSO is getting slimmer and slimmer. Y’all have asked questions that you want to get answered before then. I’m on a deadline, here.

So: New plan. Quit the campaign. *brushes hands* Sorry I committed to more than I could live up to, but not sorry for dropping a bad idea when I see it. The amount of time we have left in the summer to address your move-in and packing questions, especially considering how little free time I have, is dwindling. We need to take advantage of every second we can get. For the Startuppers: Let’s capitalize on this opportunity! (Can you guess what type of business I’ve been interning at?)

Sin embargo, since two more awesome bloggers have already committed to contributing guest posts to the campaign, I will be posting their words of wisdom aún. There’s no doubt that we can all still learn from them. But in terms of those last 3 videos I promised, they’ll be shelved for now. (Maybe I’ll address them in written form down the road. We’ll see.)

Okay, that’s pretty much it. OH– just another note, I hate writing like this. You know, all choppy and sparatic. It feels very Buzzfeedy. (Not a good thing.) I miss writing good longform pieces, so you can expect to see some more of those soon. Just a heads up.

Okay, now that’s pretty much it. I’m going to pour myself a glass of wine and get to work on some other stuff so I can close out the night with some SNL rereuns. Then again, I’m home alone, so maybe I’ll throw a private dance party. Anybody down?

You thought I was kidding

Keep in touch,

Kitty Cath

Written by Catherine Goetze

Catherine Goetze www.cathincollege.com Find me on social media! Facebook: www.facebook.com/cathincollege Twitter: @catherinegoetze Instagram: @catherinegoetze SnapChat: @catherinegoetze Contact me: cathincollege@gmail.com


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